Senior Marketing Research Manager (Hybrid Remote)

Princeton, NJ

Posted: 11/30/2022 Industry: Scientific Job Number: 22-01359

Job Description

This position is of critical importance, as this individual will be responsible for leading the development of Commercial operational processes, strategy, and analytics. The overall objective of the role is to lead the design and execution of primary research that spans multiple products and indications as a contributor for the Market Insights and Analytics team. He/she will be responsible for delivering high quality business insights for current and future product decision making. This individual will work closely with marketing teams to design strategic research plans to address business questions, inform strategy development and support portfolio planning. Responsibilities include vendor management, development, planning and management of primary market research studies, integration of secondary data insights and presentation of insights to cross-functional teams. She/He will serve as an internal consultant to marketing by providing meaningful and actionable strategic insights, thereby helping key internal stakeholders make informed strategic decisions. This individual will collaborate closely with key internal stakeholders (Marketing, Sales, Commercial Effectiveness, IT, Patient Services, Legal, Compliance) to accomplish the responsibilities of this role.


Be a strategic partner to the commercial teams to lead the design and delivery of high quality, actionable business insights by conducting market research projects in support of pipeline, prelaunch, and inline products

Lead in-depth situation analyses and SWOT (strengths, weaknesses, opportunities, and threats) of relevant disease areas in support of the annual brand planning process

Lead strategic insights workshops to convert data from primary or secondary market research projects to insights and to answer Key Business Questions (KBQs)

Co-lead annual forecasting cycle working closely with forecasting team

Create and manage budgets for the brands

Education and Qualifications:

Bachelors in Marketing, Communications, or related field

At least 4+ years of pharmaceutical/biotech commercial experience

Knowledge of secondary data analytics & forecasting, and consulting experience are a plus

Experience working with third party data such as IQVIA, Symphony Health, other claims and EMR

Additional experience in Consulting, Managed care, Marketing, or sales is a plus.

Exceptional oral and written communication skills, and be well versed in Microsoft Office applications
Kaztronix is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, age, religion, disability, veteran status or any other consideration made unlawful by federal, state or local laws. In addition, all human resource actions in such areas as compensation, employee benefits, transfers, layoffs, training and development are to be administered objectively, without regard to race, color, religion, age, sex, national origin, disability, veteran status or any other consideration made unlawful by federal, state or local laws.

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Alyssa Darden

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