Sr. Director, HCP Strategy - Immunology
Job Description
The Senior Director, HCP Strategy will serve as the strategic lead for TA and indication-level HCP engagement strategy, and scientific storytelling across a multi-indication immunology portfolio. In this role, you ll define the what and why of HCP strategy - market positioning, segmentation, value messaging, and field activation. This role will have 3-4 direct reports who will be focused on P2P and Field promotion.
Job Description
Key Responsibilities
Kaztronix is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, age, religion, disability, veteran status or any other consideration made unlawful by federal, state or local laws. In addition, all human resource actions in such areas as compensation, employee benefits, transfers, layoffs, training and development are to be administered objectively, without regard to race, color, religion, age, sex, national origin, disability, veteran status or any other consideration made unlawful by federal, state or local laws.
By applying to the position, you acknowledge that your information will be used by Kaztronix in processing your application.
Job Description
Key Responsibilities
- Lead TA/indication-level HCP strategy for all approved and emerging indications. Define clear indication positioning, customer segmentation, and messaging frameworks that align to clinical data and access realities.
- Translate clinical and market insights into actionable commercial strategies balancing brand-level cohesion with TA/indication-level differentiation.
- Own the HCP strategic engagement roadmap from positioning to call-to-action ensuring clarity, focus, and differentiation in every HCP touchpoint.
- Partner with Field Leadership to strengthen executional excellence, including message flow, call quality, and account-level customization.
- Drive insight-to-action cycles using call data, CRM analytics, and field feedback loops.
- Ensure the HCP experience connects seamlessly with the patient journey for unified storytelling.
- Lead effective MLR/PRC engagement and pre-alignment strategies to translate complex clinical data into compelling, compliant promotional narratives.
- Collaborate with Medical Affairs to integrate new data, evolving science, and emerging insights into educational content.
- Drive cross-functional alignment across cross functional teams including Medical, Access, Field, and Analytics
- Act as the HCP strategic counterpart to the Omnichannel (HCP + Patient) Marketing Lead, ensuring brand strategy informs journey design and content orchestration.
- Bachelor s degree required;advanced degree or MBA preferred.
- 12+ years in pharmaceutical or biotech marketing, with leadership experience across HCP strategy, field promotion, and digital innovation.
- Demonstrated success leading multi-indication or lifecycle brands, preferably in immunology, specialty, or rare disease.
- Deep understanding of HCP engagement models, market access landscape and distribution channels
- Has experience leading teams and managing direct reports
- Proven experience collaborating with Omnichannel or Integrated Marketing functions to align strategy and execution.
- Strong track record in peer-to-peer programming and field readiness.
- Excellent communication, influence, and executive presence skills.
- Leads with tact and influence demonstrates judgment, composure, and balance under pressure;communicates with clarity and respect even amid differing viewpoints.
- Acts with scientific integrity and patient-first focus in every decision.
Kaztronix is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, age, religion, disability, veteran status or any other consideration made unlawful by federal, state or local laws. In addition, all human resource actions in such areas as compensation, employee benefits, transfers, layoffs, training and development are to be administered objectively, without regard to race, color, religion, age, sex, national origin, disability, veteran status or any other consideration made unlawful by federal, state or local laws.
By applying to the position, you acknowledge that your information will be used by Kaztronix in processing your application.
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